Guinness St. Patrick's Day

Platforms: iPad

Solutions: Marketing and Advertising

Business challenge: Developing a highly efficient, multilingual entertaining application destined to deliver the company’s marketing message and to collect customer’s personal data.

Industry: Music & Entertainment

Customer: Diageo Plc.

Reaching every end-user and collecting personal information is an essential aspect of a successful marketing strategy. We have developed the application to help establish a personal connection between Guinness and each customer and to deliver the marketing message in a game/quiz context. The Guinness St. Patrick's Day app involves a user with the high efficiency and sleek design, delivers the customer’s marketing message within the entertaining content and ensures personal data collection. The app supports the Greek, French, Spanish, Italian, German and English localizations.

Special Features:

• A puzzle game;
• A quiz;
• Greek, French, Spanish, Italian, German and English localizations;
• Marketing commercial;
• Landscape orientation only.